The Digital Publisher
Bridging the Digital Divide
Many in the publishing industry are currently faced with the challenge of making a transition from print into digital. The practice of delivering a quality digital product can be a demanding and daunting prospect.
This concise and intensive three-day course has been created for team leaders involved with strategy, and is led by a number of tutors, each specialising in different aspects of digital publishing. It covers all the phases of creating a digital product, from initial conception and planning through to launch.
Opportunities for networking are maximised so that you can make contacts over lunch and during breakout sessions.
Learning outcomes
At the end of this course you should be able to:
- define new business models and various software options
- apply project management processes and understand production issues
- list the steps involved in the development of digital products
- ensure that your teams contain the right mix of skills to gain a competitive advantage.
Who will benefit from this course?
The course will be of interest to publishers and senior managers who are involved with transforming their businesses in today’s new digital economies. It will have particular relevance to those managing new digital teams or who are involved in commissioning, production, business growth and product development.
Programme
Day One
- Strategic overview
- The current market
- Defining your commercial goals
- The three golden rules of digital strategy
- Checklists and specifications
- Business planning and finance investment appraisals
- Financial context of companies
- How the financial profile changes as companies go digital
- How products are costed, including the differences between print and digital
- Digital business models
- What business are we in and how do we deliver value to customers?
- Sources and types of revenue
- Competing with free - indirect revenue and other benefits
- Strengths and weaknesses of a range of business models - which would work best for us?
Day Two
- Commissioning and editing for the digital environment
- The differences between using digital and printed products
- What is digital content?
- Digital content: exercise
- Planning your content
- Commissioning and briefing
- Briefing: exercise
- Editing content
- Production: integrating content
- Testing
- Search engine optimisation and findability
- Managing the product: reviewing and updating content, adding new content, user-generated content
- Publishing technologies
- What are the important digital publishing technologies?
- Understand the technology of e-books
- Learn how to speak knowledgeably about XML to stakeholders, suppliers and technical people
- Tailor your content for multi-platform output
Day Three
- Digital project management
- Specifying requirements
- Project roles and responsibilities (would include something here on outsourcing)
- Planning and scheduling
- Managing quality
- Managing risk
- Dealing with change
- Progressing projects - approval cycles, monitoring of performance
- Case study 1: digital project management actual example
- Case study 2: e-books
- Practical group work looking at real life project management documentation
- Case study : pricing e-books
- Marketing in a digital environment
- Digital marketing: an introduction
- Free publicity and market research
- When to create content (and when not to)
- Measuring your success
- Get your authors digitally savvy
- Questions and feedback.
Note that most of our short courses can also be run as in-company events.
- Dates: 17 July 2013, 13 November 2013
- Duration: A three-day course
- Price: £950+VAT
- A number of discounts are available
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