How to Market Books
Fourth edition - Alison Baverstock
How to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today's increasingly competitive bookselling environment.
Kogan Page 2008
Paperback (336 pages)
ISBN: 978 0 7494 5020 5
Price: £27.50 (plus 10% postage and packing for UK delivery; or 15% plus £0.50 for delivery overseas)