Email Newsletters
Please note: This course has been discontinued, but may still be offered as an In-Company programme tailored to your organisation. Please call us on 020 8874 2718 or complete this form to discuss your requirements.
The use of email newsletters as a communications tool has grown tremendously in the past few years. This means that most recipients of these campaigns are inundated with emails and many are never opened or read.
This one-day course will show you how to get the most out of email newsletters and ensure that you get your message across effectively to your readers/customers. You will be guided through the process from start to finish, covering important considerations such as:
- the technical and logistical challenges involved in creating an email newsletter
- how to choose content and a format that is right for your readers
- how to maximise subscriptions to your newsletter
- how to avoid practices that could see you branded as a ‘spammer’
- how to measure the success of your email newsletters.
The course does cover some technical aspects of email campaigns, but the main focus is on the content, and creating a useful newsletter that people will want to read and respond to.
Who will benefit from this course?
Anyone planning to launch, or already writing and editing email newsletters.
Programme
- How people use and read email newsletters
- Why write an email newsletter?
- Strategy
- Goals
- Audience
- Multiple newsletters
- The relationship between email newsletters, blogs and RSS
- Format
- HTML or text
- Layout
- Links
- Length
- Content
- The 'from' line
- The 'subject' line
- Table of contents
- Content that works
- Tone
- The footer
- Frequency and timing
- The subscription process
- Managing distribution
- Measuring performance.