Writing and Editing for the Web 2

Dates:

27 May & 17 November 2010 (a one-day course)

Price:

£365+VAT (a number of discounts are available)

Venue:

The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels)

Book course online or phone +44 (0)20 8874 2718 for availability

"I did enjoy the course and found the material informative, interesting and stimulating."

Health and Safety Executive delegate

Building on the success of our popular Writing and Editing for the Web 1 course, this one-day session will take you to a new level in website editorial management. If you have the skills to create and maintain a website, this course will build on them and show you how to:

further improve your writing and editing style
enhance the user experience
maximise the opportunities that the Internet has to sell in a competitive market place.

A practical session for the hands-on web editor or content manager, your critical skills will be required to evaluate your own – as well as other – writing styles.

Programme

The web audience:
- How people read on screen
- What writers and editors can learn from eye-tracking studies
- Gathering data, audience segmentation and personas
Organising content:
- Pathway and gallery pages
- Foraging and 'the scent of information'
- Information pages: page layout issues and information design
Persuasive writing – selling products and ideas online:
- Headings, subheadings and summaries
- Writing style
- Enhancing credibility
- Landing pages
- Product pages
Reviews of pages suggested by delegates

Who will benefit from this course?

Editors, publicity and marketing staff and managers who have attended our Writing and Editing for the Web 1 course or who have at least intermediate knowledge of the subject. Delegates will be asked to prepare some work before attending.

Your tutor

Sue Davis has been a freelance web consultant for more than ten years. She has advised organisations including Channel 4 Television on editing for the web; designed websites for UNICEF, the BBC, Channel 4 and many other businesses and charities; and presented TV programmes about the Internet for BBC2 (Computers Don't Bite) and Sky TV (Download).

We also offer Practical Usability, Search Engine Optimisation and Web 2.0: Opportunities and Threats.

Note that most of our open courses can also be run as in-company events.

Send details of this course to a colleague.

Dates: 27 May & 17 November 2010

Price: £365+VAT (a number of discounts are available).

Writing and Editing for the Web 2 - provisional booking form

Please complete this form to make a provisional booking (* denotes required fields). Shortly afterwards, we will send you a registration form with which you can confirm your booking.

Note: Please don't include any website addresses in your booking information.

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