Commissioning and List Management
Dates:
23-26 March, 15-18 June, 21-24 September, 23-26 November 2009* (a four-day residential course)
Price:
£1840+VAT (a number of discounts are available)
Venue and accommodation:
The course takes place at Milton Hill House, just south of Oxford - ten minutes by taxi from Didcot Parkway station. Set in 53 acres of parkland, this Management Development Centre has a high standard of accommodation, food and training facilities, plus wheelchair access.
Book course online or phone +44 (0)20 8874 2718 for availability
"I found the course excellent and will recommend it to colleagues."
Taylor and Francis delegate
"I thoroughly enjoyed this course and feel I have gained a great deal of valuable knowledge which will be hugely beneficial in my new role. I’ve developed an enthusiasm and confidence in my commissioning abilities and look forward to putting these skills into practice."
Hodder Gibson delegate
This is the definitive course for anyone who wants to learn how to build profitable lists.
If you’re a new editor with responsibility for commissioning and list-building in educational, academic, or professional publishing, this unique programme will give you the best start possible.
This is an intensive residential event, which is hugely rewarding for those who take part. During it, you’ll learn how to:
- evaluate markets and develop lists
- find and keep valuable authors
- understand financial costings
- get publishing proposals accepted
- negotiate author contracts that work
- plan for profit and return on investment.
The aim is to help you develop an effective list that meets overall company strategy and management goals.
You’ll find out how to create a market-led proposal, and how to plan publication working closely with colleagues in other functions, especially in sales and marketing. You’ll also get a clearer understanding of financial management and how costings work, as well as ways of managing yourself and your time constraints to better effect.
The detailed case study has been revised and updated for 2007/8. It will give you the chance to draw up a publishing proposal based on a realistic company model and to work with people from different publishing backgrounds.
Programme
Day one
- Publishing into the 21st Century
- The role of the commissioning editor
- Market research and competitive advantage
- Working with authors
Day two
- Finance: costings, margin and profit
- Planning and investing in digital products
- Putting together a spreadsheet
- Case study - briefing and conceptualisation
Day three
- Case study work
- Essential features of an author's contract
- The marketing / editorial interface
- Evaluating and managing lists
Day four
- Routes to market - a bookseller's view
- Case study presentations
- Feedback and conclusions
Who will benefit from this course?
Development Editors, Assistant or Commissioning Editors, Research Editors, Production or Managing Editors.
Your course director
Richard Balkwill has more than 25 years' experience in educational and children's reference publishing, latterly as a publishing director at Heinemann. He is now an independent consultant running CopyTrain, a writing, training and copyright service for publishers. He is also the author of The Multilingual Dictionary of Copyright, Rights and Contracts. Richard will be joined on the course by eight experts on specific topics, including Kay Symons, Gill Davies and Brenda Stones.
We also offer Journals Management, Developing and Managing Digital Products and, for more experienced commissioning editors, Managing Publishing Strategy.
Note that most of our open courses can also be run as in-company events.
Send details of this course to a colleague.
Dates: 23-26 March, 15-18 June, 21-24 September, 23-26 November 2009*
Price: £1840+VAT (a number of discounts are available).
Commissioning and List Management - provisional booking form
Please complete this form to make a provisional booking (* denotes required fields). Shortly afterwards, we will send you a registration form with which you can confirm your booking.
Note: Please don't include any website addresses in your booking information.