Writing and Editing for the Web 1
Dates:
14-15 July & 13-14 October 2010 (a two-day course)
Price:
£719+VAT (a number of discounts are available)
Venue:
The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels)
Book course online or phone +44 (0)20 8874 2718 for availability
"It was fantastic. I really learnt a lot from excellent professionals with lots of knowledge. Also made a change to have a good lunch on a course!"
ABRSM Publishing delegate
Users visit your website primarily for its content, not for its technical brilliance. And the editor's role is crucial in creating and maintaining this content. This two-day course will provide guidance and techniques essential to keep users coming back to your site time after time. It will enable editors and writers to:
- provide online content in a manner that draws in readers
- edit text published in other media so that it can be published online
- understand the jargon that web designers and technical staff use.
You will gain insight into the capabilities and limitations of web technology - and how to exploit these as an editor. From how to organise and structure content to the details of writing and editing for an on-screen audience, you will learn how to develop a site that sings.
Programme
Day one
- Audience:
- The Web audience
- Your audience: demographics, psychographics and technographics
- Competitor analysis
- Usability testing
- Site structure:
- Information architecture
- Maintenance, updating and scalability
- Page structure
- Connecting with readers:
- Finding the right style
- Powerful weapons for web writers
- Changing your perspective
- Understanding your readers' missions
- Getting the words right
- Boosting readability
- Writing effective opening paragraphs
- Things to eliminate
- Writing key web pages.
Day two
- Links and Interactivity
- Search Engine Optimisation: Writing to be found
- Access Issues
- Repurposing for the Web
- Website critiques exercise
- House style guides.
Who will benefit from this course?
Editors, writers, publicity and marketing staff who have a responsibility for web content and site design.
Your tutors
Sue Davis has been a freelance web consultant for more than ten years. She has advised organisations including Channel 4 Television on editing for the web; designed websites for UNICEF, the BBC, Channel 4 and many other businesses and charities; and presented TV programmes about the Internet for BBC2 (Computers Don't Bite) and Sky TV (Download).
Nancy Duin is a freelance copywriter, editor and trainer. She initially worked for book publishers on a wide range of subjects, but later expanded her repertoire to structuring, writing and editing websites for television companies, businesses and government agencies and departments. She is an editorial consultant to Channel 4 Television and internet director of the Society for Editors and Proofreaders.
Bev Legge has been a journalist and copywriter for more than 25 years, working for both printed and online media. As a journalist he has written for the Daily Mirror and The Guardian, as well as for a variety of trade, consumer and house magazines.
We also offer Writing and Editing for the Web 2, Search Engine Optimisation and Web 2.0: Opportunities and Threats.
Note that most of our open courses can also be run as in-company events.
Send details of this course to a colleague.
Dates: 14-15 July & 13-14 October 2010
Price: £719+VAT (a number of discounts are available).
Writing and Editing for the Web 1 - provisional booking form
Please complete this form to make a provisional booking (* denotes required fields). Shortly afterwards, we will send you a registration form with which you can confirm your booking.
Note: Please don't include any website addresses in your booking information.