Digital and On-Demand Book Production
Dates:
18 November 2010; 8 March & 8 September 2011 (a one-day course)
Price:
£365+VAT (a number of discounts are available)
Note: Our rates will be changing in 2011. If you book before 31/12/2010 you will be charged the 2010 rate.
Venue:
The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels)
Book course online or phone +44 (0)20 8874 2718 for availability
Current printing technologies virtually guarantee that no book needs to be out of print. By the same token, publishers have an unprecedented opportunity to get more out of their backlist.
This course will ensure you are fully aware of the pros and cons of the various digital printing solutions available, and how they might be used to best effect within your organisation.
You will also learn practical techniques for producing high quality short-run books cost effectively.
Programme
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Structural and strategic overview of the marketplace for books
- Understanding the ‘Long Tail’ theory
- Amazon and Google
- Technological changes in the printing processes
- Understanding buyer behaviour
- The front list and back list
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POD v SRD – print-on-demand v short run digital
- Study of the different economic models
- Case studies – Lightning Source and Lulu.com
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On-demand and digital printing techniques for low print-run books
- Cost and quality comparisons
- The main technology types
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Practical book design for digital printing
- Principles and processes
- Design issues and considerations
- Standard book sizes
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Back copy digitisation and page layout
- Scanning technologies, methods and quality standards
- Calculating costs
- Typesetting and DTP systems
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Image handling and storage
- Monochrome and colour
- Image types and digital photography: standards, checking and manipulation
- Digital proofing technology, file formats, archiving and ownership
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Colour printing for digital books
- Colour matching, special colours, Pantone and four colour process
- Measurement of colour
- Dealing with colour issues
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Pre-press operations
- Scanning
- File handling
- Imposition
- Pre-flighting and checking procedures
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Binding techniques for digital books
- Folding, gathering, limp binding, wirestitching and case binding
- Varnishing, laminating
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Materials for digital book production
- Digital printing papers for text and covers
- Characteristics and special manufacturing techniques
- Calculating paper sizes and weights.
Who will benefit from this course?
Publishers and editors who have responsibility for managing their own backlist and companies considering a move to on-demand publishing.
Your tutor
Jeremy Mills was Group Sales and Marketing Director for The Charlesworth Group and worked in strategic development consultancy roles for publishing supply companies in the UK, USA and India. In 2003 he founded his own book publishing company, Jeremy Mills Publishing, which specialises in using modern, digital technologies and internet sales for non-fiction titles. In May 2007 he became co-owner and was appointed Finance Director of Riley Dunn & Wilson Limited, and has embarked on a programme of diversification into digital short-run book printing. In addition to this position, Jeremy still fulfils the role of Publisher and Director of Jeremy Mills Publishing, which was incorporated into the Riley Dunn & Wilson Group of Companies in May 2009.
Note that most of our open courses can also be run as in-company events.
Send details of this course to a colleague.
Dates: 18 November 2010; 8 March & 8 September 2011
Price: £365+VAT (a number of discounts are available).
Digital and On-Demand Book Production - provisional booking form
Please complete this form to make a provisional booking (* denotes required fields). Shortly afterwards, we will send you a registration form with which you can confirm your booking.
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